Wholesale
Introduces the brands
Health and fitness lines from the Tropicana Wholesale book.
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Strategic partnership
Healthy wholesale since 1980
The catalogue. The platform. The machines.
Tropicana Wholesale introduces health and fitness brands that want automated retail. Bright.Blue places the agreed lines, and buys every one of them through the wholesale platform.
1980Health and sports wholesale
200+Health and sports brands
100%Agreed orders, one route
Bright.Blue
Buys on the platform
Every agreed purchase order goes through tropicanawholesale.com.
KNOX
C4
ABE
Per4m
Bright.Blue × Tropicana WholesaleCatalogue examples · not a confirmed planogram
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Executive summary
One estate. One wholesale account.
Health and sports nutrition, ordered in one place.
Where the shopper is
Bright.Blue runs high-footfall machines for people who already buy health and fitness products.
Brands ready to list
Tropicana Wholesale brings health and fitness lines that want a physical trial, without a traditional shelf fee.
Every agreed order
Bright.Blue purchases those lines only through the Tropicana Wholesale platform.
The deal
Introduction, exclusive wholesale volume, premium placement, and sell-through shared both ways.
Executive summary02
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The opportunity
Trial for brands. Supply for the estate.
A listing on the platform. A slot in the machine.
A real touchpoint
- TrialIn front of a shopper, not only on a trade listing.
- VisibilityAt the moment of choice, in gyms, leisure, offices and transit.
- No shelf feeUnattended retail, without taking on the hardware.
One wholesaler
- The book200+ health and sports nutrition brands already on the platform.
- One accountOrdering and delivery for the agreed lines, in one place.
- What sellsSell-through that shows which SKUs earn the next slot.
The wholesale platform and the estate become one route from listing to vend.
The opportunity03
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How it works
From the catalogue to the next order
Four steps. Then it repeats.
01
Brand discovery
Tropicana Wholesale puts forward health and fitness lines that want premium vending placement.
02
Wholesale volume
Bright.Blue places 100% of purchase orders for those lines on tropicanawholesale.com.
03
Estate placement
Agreed lines go into health and fitness machines: gyms, leisure centres, corporate hubs and transit.
04
Sell-through
Point-of-sale data goes back to Tropicana Wholesale and the brand, so the next order is based on what sold.
Wholesale → introduce → Bright.Blue → buy and place → data → next SKU
How it works04
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Mutual value
What each side takes
A recurring account. A sharper range.
For Tropicana Wholesale
Orders that repeat
Wholesale volumePredictable purchase orders across the machine network.
A stronger brand pitchPartner brands get a real retail slot alongside the wholesale listing.
No retail overheadThe footprint sits in unattended retail. No hardware, no store staff.
For Bright.Blue
Range, one login
A live pipelineHealth and fitness lines from a wholesaler that already carries 200+ brands.
One purchasing routeOrdering and delivery for the agreed lines, on a single platform.
Earlier accessNew and clearance lines before they are on every other shelf.
Mutual value05
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Next
Open the account. Agree the lines.
Then the orders follow the platform.
01
Brand shortlist
Which health and fitness lines Tropicana Wholesale puts forward first.
02
Trade account
How Bright.Blue places 100% of those orders on tropicanawholesale.com.
03
Placement map
Gyms, leisure centres, corporate hubs and transit for the opening range.
04
Reporting
What sell-through the wholesaler and each brand receive, and how often.
Bright.Blue
The range stays current. The buying stays on one account.
Tropicana Wholesale keeps the pipeline moving. Bright.Blue keeps every agreed order on the platform.
Bright.Blue × Tropicana Wholesale06